Privacy Policy for BY ELP

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At BY ELP,  we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our salon, website, social media pages, or use our services.

1. Information We Collect

We may collect the following information:

Personal Information

• Name
• Email address
• Telephone number
• Postal address (if provided)
• Date of birth (optional)
• Appointment history
• Payment information (processed securely by third-party providers)

Technical Information

When you visit our website, we may collect:

• IP address
• Browser type
• Device information
• Website usage data through cookies and analytics tools

2. How We Use Your Information

We use your information to:

• Book and manage appointments
• Provide salon and beauty services
• Process payments
• Respond to enquiries
• Send appointment reminders
• Improve our services and customer experience
• Send marketing communications (only with your consent)
• Comply with legal obligations

3. Marketing Communications

If you opt in, we may send:

• Promotions and special offers
• News and updates
• Event invitations

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

4. Sharing Your Information

We do not sell your personal information.

We may share your information with:

• Payment processors
• Appointment booking software providers
• Marketing service providers
• Professional advisers
• Legal authorities when required by law

All third parties are required to protect your information and use it only for legitimate business purposes.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure.

However, no method of transmission over the internet can be guaranteed to be completely secure.

6. Data Retention

We retain personal information only for as long as necessary to:

• Provide services
• Meet legal and regulatory requirements
• Resolve disputes
• Enforce our agreements

7. Your Rights

Under applicable data protection laws, including the UK GDPR, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Restrict processing
• Object to marketing communications
• Request a copy of your data

To exercise your rights, please contact us using the details below.

8. Cookies

Our website may use cookies to:

• Improve website functionality
• Analyse visitor behaviour
• Enhance user experience

You can manage cookie preferences through your browser settings.

9. Children’s Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children without parental consent.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

BY ELP
Email: contact@emmalynnperry.com
Website: www.byelp.com
Address:  12 Dolphin Yard, Holywell Hill, St Albans AL1 1EX

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date.